Good Life Designed was was born out of the idea that all people have incredible potential. However, the questions of “what do I want” and “how do I get there” are easier left unanswered. After a full career developing as an international business leader with 20 years executive experience, Pernille Spiers Lopez, former President of IKEA North America and Global CHRO, created a brand that supports growth minded individuals on their path to their fullest potential – personally and professionally.

Pernille and her daughter, Sine Maria Lopez, have spent the last 10 years bringing people together with events centered around the Good Life Designed tools and curriculum. Participants have become part of a wide-spread community committed to living lives aligned with the program purposes and values.

Accessibility is the main value that Pernille + Sine stand by in their offerings. Drawing from both of the life stages they currently represent, the two have made it a point to create services that reflect the needs of everyone from University students and working professionals to entrepreneurs, executives + retirees looking to design their next phase.

Meet the Founders

Pernille co-founded Good Life Designed with her daughter and is the author of Design Your Life. She is an international business leader with over 20 years executive experience and a unique focus on developing both business and people.

Among several top executive positions she held the position as President of IKEA of North America, global Chief HR Officer and was a member of the executive management team of the IKEA Group for 10 years.

In addition to her work with Good Life Designed she also serves on a number of corporate and non-profit both national and international boards with a focus on strategy, leadership, culture, organizational development, and retail.

She is currently on the board of Retailer, Meijer Corporation from Michigan, The Danish Fashion brand, ECCO, The Baltimore start-up health and fitness company, Burn-Along, Save The Children US and International and she is the newly appointed board chair for Homeboy Industries in Los Angeles.

Throughout her career she has been dedicated to advancing Gender Intelligence, Cultural Inclusiveness and empowering individuals to achieve their highest aspirations while remaining true to themselves. It is through that lens she approaches her work as a business leader, coach and mentor.