Our Story

Good Life Designed was born out of the idea that all people have incredible potential but often the questions of “what do I want” and “how do I get there” are easier left unanswered. Pernille Spiers-Lopez never took the time to answer these questions for herself and went through life taking one opportunity after another that luckily led her to find great professional success, eventually ending up as Global HR Manager for IKEA. After 30 years of hard work, sacrifice and many different titles, Pernille realized that it was time to step back and take time to design the life she wanted to live.

Pernille took her hard earned lessons and decided to write it all down. “Design Your Life” has become the platform for her to effectively share, coach and mentor the many people who are committed to pursuing their fullest potential and design their best life. Pernille partnered with her daughter, Sine Maria to develop the community of Good Life Designed. Sine contributes by working with Pernille to make her message accessible to everyone from high school students deciding where to go to school to baby boomers redefining themselves after a 20+ year career. It is our belief that together, people grow at a more exponential rate feeding off of new perspectives and collecting new opportunities. Sine and Pernille provide events, retreats, and workshops to bring people together so that life designers may find or fuel the sense of direction they need to design their best life.

Our Team

Pernille Spier-Lopez

Pernille Spier-Lopez

Co-Founder + Life Designer

Pernille is together with her daughter the co-founder of Good Life Designed and the author of Design Your Life. She is an international business leader with over 20 years executive experience and a unique focus on developing both business and people. Among several top executive positions she held the position as President and CEO for IKEA North America, global Chief HR Officer and was a member of the executive management team of the IKEA Group for 10 years.

In addition to her work with Good Life Designed she is a Corporate and Non-Profit Director in both US and Europe with a focus on Retail, Leadership, Strategy, Competence development, succession and compensation. She is currently on the board of directors for Meijer Corporation, Grand Rapids, Michigan, Coop DK, Copenhagen, Denmark and Save The Children US and International.

Throughout her career she has been dedicated to advancing Gender Intelligence, Cultural Inclusiveness and empowering individuals to achieve their highest aspirations while remaining true to themselves. It is through that lens she approaches her work as a business leader, coach and mentor.

Pernille has two adult children and lives with her husband in Belmont Shore, California.

Sine Maria Lopez

Sine Maria Lopez

Co-Founder + Creative Director

Sine Maria is together with Pernille, the co-founder of Good Life Designed. She attended Loyola Marymount University in Los Angeles, California where she received a Bachelors Degree in Sociology. Since graduating, Sine has seen first hand the undeniable need for an organization focused towards personal and professional development. She and Pernille came together to host and facilitate the first Good Life Designed Retreat in South Florida in 2009 that brought together women ages 17 to 70. Since then, Sine has taken over the production of Good Life Retreats and focuses her efforts on creating opportunities to bring the Good Life community together through the creation of a brand that is relatable to everyone from the college applicant, to the retiree, fiercely committed to creating their best life.

Karin Graabaek Helledie

Karin Graabaek Helledie

Co-Founder + Director of Communication

Karin is born in the same Danish town as Pernille and has a journalist degree from the same school. The two didn’t meet until 2010, when she was asked to write the book about Pernille’s career and life. The book “Hvis dit liv var et køkken” (If Your Life was a Kitchen) was the beginning of a great friendship and cooperation, which they decided to continue for the American version “Design Your Life” and expand with the involvement in Pernille’s new company.

Karin has also published two personal travel guides “London My Love” and “I love New York” and is a freelance journalist with more than 20 years experience. She is based in London with husband and two daughters.
She writes for the Danish financial paper Borsen, the interior magazine RUM, a renowned woman’s magazine Alt for damerne, and writes and translates interior articles for Danish and international magazines. She is also a facilitator and organizes inspirational courses in London for the Danish School of Media & Journalism. As a side kick she blogs on www.urbanspotting.tumblr.com.

Writing a lot about trends and values has made her very interested in the way we choose to live. What really makes her heart sing is exploring new ideas and meeting engaged people, who regardless of what they do have pursued their dreams and live the way they want to and not how they are supposed to. A message she tries to apply to her own life and is going to explore in her work as blogger and social media communicator for Good Life Designed.